Youth are the most extensive users of Social Web and the Internet in general. This project aims to analyse how youth use political and administrative online content, especially public websites.

The Project aims to clarify interactions between the official debate carried on publicly in Austria and the strikingly strong rejection of a possible Turkish EU membership in the Austrian population. Starting point for the research project is the thesis that political debates and media representations involve not only factual political arguments but also socio-cultural factors that have grown up over the years

The Project has as its topic icons as well as iconographies that have had an effect on cultural memory in 20th century Europe and thus occupy key positions in public discourses.

One goal of the project is to gain and further knowledge and understanding of the historical awareness of young people with migrant backgrounds, and of the related questions of identity construction in this group. This complex of problems opens up, in Austria, completely new research territory.

This research project aims at developing new models and strategies for potential providers and/or uses of digital archives of cultural heritage in Vienna and at positioning these archives in the international environment. It analyses the role of digital archives as repositories and public interfaces of content produced in the Creative Industries. It focuses on the cultural, economic, legal and user aspects in order to draw a detailed picture of how digital archives may shape access to the cultural heritage of our society.

Images or rather their aggregation into icons, are of high importance by creating patterns of cultural realization, collective perceptions concerning political and social reality as well as their principles of order and structures of power. Perceptions of coherence and "difference", or "otherness", are often much more influenced by media produced visual representations than by texts and contents. Thereby the implied norms and values dominate actions and influence the political day-to-day life.

The election poster presents one of the most important arenas in which an election is fought. Due to its omnipresence, the election poster is an effective means of standing one's political ground and influencing the votership. Election posters play a crucial role in forming public opinion and can, over time, continuously form the political consciousness of a nation.